Your eCommerce
Partners
Managing every aspect of
growing your online store.
eCommerce results,
without the complexity.
OUR APPROACH
Retailers of any scale can now leverage the skillsets of an entire eCommerce team.
We are your eCommerce Team, providing you with access to skillsets across the digital spectrum, on-demand as required to successfully execute your strategy.
All our Retail Partnerships are long-term – we collaboratively build the eCommerce roadmap based on mutually agreed goals, then utilise skillsets across the BSG team to deliver the initiatives. This is all underpinned by structured reporting processes to provide full transparency on activities and results.
We drive the eCommerce operations for Retail Partners throughout New Zealand and Australia, and across diverse retail categories.
OUR EXPERTISE
Specialist eCommerce Expertise available
on-demand.
The BSG service is tailored for each of our Retail Partners to perfectly augment their existing internal skillsets.
The core BSG team includes specialists in;
eCommerce Strategy
Design and User Experience
Customer Journey Analysis
Conversion Rate Optimisation
Business Analysis
Backend & Frontend Development
Email Marketing
eCommerce Fulfilment
Paid Social
OUR EXPERIENCE
Richard leads the BSG team and holds the role of eCommerce Director for BSG Retail Partners.
Richard has 17 years eCommerce and Digital Strategy experience working with pureplay eCommerce start-ups right through to established retail businesses with 9 figure eCommerce operations.
In the early 2000s Richard formed an eCommerce Software Development business which was acquired in 2012 by a competitor. Richard then co-founded an eCommerce Import/Retail business which was acquired by Mighty Ape within a year of launch.
He then joined the team at eStar as Chief Client Officer. eStar is the leading Enterprise eCommerce Platform in Australasia. In this position, Richard worked alongside some of the strongest retailers in the region - David Jones, Country Road Group (Country Road, Witchery, Mimco, Trenery), Briscoe Group, helping shape their Digital direction and drive their success.
Richard and the wider BSG Team now apply their combined experience across our Retail Partners providing them with an Enterprise-Level eCommerce Team and driving the growth of their eCommerce operations.
